What will you learn?
We're the world's leading marketing organisation…our aim is to define marketing standards and champion best practice.
Our qualifications are based on six key competencies: research & analysis; planning; brand management; implementing marketing programmes; managing marketing people and; measuring the effectiveness of marketing.
Our syllabus is based on detailed research and constant feedback from employers, industry leaders (and academics) all of whom have informed us of the very skills and knowledge that they need from marketing professionals. All this means that our qualifications are not dry and academic. They are focused heavily on the practical, everyday skills you need to really shine in the workplace.
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Get started this January